November 30, 2005—www.exstream.com—Exstream Software, Inc. announced today that La Redoute, the leading catalog sales company in France, is using its Dialogue enterprise personalization software to create, manage and deliver over 150 million personalized invoices, mailings, labels, paychecks, and marketing documents annually. Using Dialogue, La Redoute (a subsidiary of PPR, which has 82,000 employees and 2004 annual revenues of 17.8 billion Euros) has completely re-engineered its invoice creation process to be more flexible and rapid, and has provided marketing the ability to double their personalized communications to customers. Further, Dialogue allows La Redoute to create its documents in the standard European A4 format rather the previous custom format, significantly reducing printing costs.
La Redoute initially selected Dialogue for its outstanding document processing performance, user-friendly graphic interface, multi-channel delivery capabilities (AFP, PDF, PCL, etc.), and ability to dynamically position variable images.
“Exstream’s software achieves processing performance we never dreamed of,” says Jean-Pierre Klima of the Department of Application Architecture at La Redoute. “Advanced functionality that is usually offered as an option with other software is included in the Dialogue solution. Dialogue allows us to be prepared for tomorrow, when we will have to increasingly disseminate our communications by multiple channels instead of just traditional print/mail delivery.”
In the future, La Redoute expects to import pre-printed documents into Dialogue and use its PDF output capability for electronic proofing before production, further simplifying the document approval process. The company also intends to leverage Dialogue’s sorting, bundling and consolidation capabilities with AFP output to conform to France’s Tem’Post standard, further reducing postage costs.
“The deployment of Dialogue as its single platform for creating and managing personalized documents has permitted La Redoute to meet and exceed the increasingly complex requirements of its customers,” says Jean-Jacques Joly, managing director of Exstream France & Southern Europe. “We are proud to provide France’s leader in direct catalog sales with a software solution that will allow them to continually meet new competitive challenges.”
About La Redoute
Created in 1873, La Redoute launched their first catalog in 1928 and is now the largest French company in direct-mail catalog sales and the third largest in the world. With over 10 million customers worldwide, its catalogs are translated into numerous languages, and over 65 million packages are delivered every year to households across the globe. La Redoute is a part of the PPR home-shopping division, Redcats. A global leader in retail sales, Redcats has 19,000 employees and had revenues of 4.4 milliards euros in 2004. Redcats is a subsidiary of PPR (formerly Pinault-Printemps-Redoute) a world-leader in Distribution and Luxury products, present in 65 countries with 82 000 employees. With its brands Printemps, Redcats, Fnac, Conforama and CFAO, and luxury brands such as Gucci, Bottega Veneta, Yves Saint Laurent, YSL Beauté, Boucheron, Sergio Rossi, BEDAT & CO, Alexander McQueen, Stella McCartney and Balenciaga, PPR had revenues of 17.8 billion Euros in 2004. PPR is traded on Paris Euronext stock exchange.
Also in the news:
Exstream Software, Inc. announced today that Limmatdruck, a modern competency centre based in Spreitenbach, Switzerland providing publishing/editing, media and packaging services, reports high satisfaction with its Dialogue enterprise personalization software. Limmatdruck is using Dialogue across its operations to produce personalized documents with PDF archival, including personalized booklets and mailings that incorporate bar-codes and optical mark recognitions. Since implementing Dialogue, Limmatdruck reports dramatic reductions in document application development time and significant speed improvements in the generation of print output. Additionally, the company is benefiting from the ability to maintain fully personalized documents across the enterprise.
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